The Heritage Studio

Missoni imagines a “Missonized” city to pay tribute to Milan’s iconic monuments and architecture


missonize_pirelliThe Story of Missonize

Settings: Missoni wonderland, today

Leading actors: Graphic designer Federico Maccapani and Missoni’s editors had fun in selecting some of the Maison’s most iconic patterns and colors to virtually create a “Missonized” city

Plot: Born as an Instagram project to create buzz before the kick off of Milan’s Salone del Mobile, this fun tribute to the city architecture and monumental heritage promptly became viral on the internet as a statement of Missoni’s playful approach to design. The Italian label will present during the design week a new line of plates, result of the collaboration with historical ceramic label Richard Ginori.





Porta Veneziamissonize_portavenezia

Porta Ticinesemissonize_ticinese

La Scalamissonize_lascala

Porta Romanamissonize_portaromana

Central Stationmissonize_centrale

Galleria Vittorio Emanuele II


Galleria Vittorio Emanuele-detailmissonize_galleria-ceiling

San Lorenzomissonize_sanlorenzo

Fountain at Piazza Castellomissonize_fontana

Via Solferinomissonize_solferino

The Duomomissonize_duomo2

Cattelan’s monument at Piazza Affarimissonize_cattelanAll photos ©Missoni via


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