Settings: Missoni wonderland, today
Leading actors: Graphic designer Federico Maccapani and Missoni’s editors had fun in selecting some of the Maison’s most iconic patterns and colors to virtually create a “Missonized” city
Plot: Born as an Instagram project to create buzz before the kick off of Milan’s Salone del Mobile, this fun tribute to the city architecture and monumental heritage promptly became viral on the internet as a statement of Missoni’s playful approach to design. The Italian label will present during the design week a new line of plates, result of the collaboration with historical ceramic label Richard Ginori.
Galleria Vittorio Emanuele II
Cattelan’s monument at Piazza AffariAll photos ©Missoni via missoni.com