The Heritage Studio

Air France Ad campaign inspired by vintage travel posters

Air France revealed in the beginning of April its new, bold, colorful ad campaign, “Air France, France is in the air” that features the photography of talented Argentinian duo Sofia & MauroThe posters, starring some familiar faces like Ali Michael and Bette Franke, seem to look back at atmospheres and nuances from the past to playfully picture Parisian cliches and a fun, sexy and elegant country. The posters are just a small part of the campaign that will span twelve countries in print and online.

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Photos via

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