What if a yogurt was traded under the Tiffany label? Peddy Mergui explores the world of luxury labels and fast moving consumer goods
by bebeleone
Artist Peddy Mergui explores the world of luxury brands, design and ethics in the exhibition ‘Wheat is Wheat is Wheat’, currently presented at the Museum of Crafts and Design in San Francisco. The collection of crafted boxes, containers and cases, each bearing a familiar trademark of a well-known brand, is a humorous yet provocative commentary on global consumer culture and the importance of packaging. A common product suddenly becomes way more appealing if traded under a well-known label. The idea […]
Categories: Design, Inspiration • Tags: design food, luxury food, museum of craft and design, Peddy Mergui
