The Heritage Studio

Emilio Pucci, the Prince of Prints, by Taschen

By Bebe Leone

pucci_book The Story of Emilio Pucci, Prince of Prints palazzo-pyjamas-with-printed-silk-turban-embroidered-with-swarovski-crystals-from-the-fall-winter-1969-collection-photo-gian-paolo-barbieriThe book, Emilio Pucci, by Vanessa Friedman, Alessandra Arezzi Boza and Armando Chitolina, recently published by Taschen, features the story of the visionary Marquis and his Maison, that grew from a tiny store to a brand of international fame. Master of prints, with an eye for colors and innovative cuts, he envisioned a style made of femininity and elegance. In the early 50’s his boutique on the isle of Capri was catering to personalities from the international jet set, the likes of Jackie Kennedy and Marilyn Monroe, gathered there to buy Pucci‘s latest invention, the “Capri pants” or his multicolored caftans and silk turbans and scarfs. A design based on the sun and the woman: “Because of the focus on the sun and the sea and your skin, it had this incredible magnetism. Men went crazy over those clothes on a woman. The way those clothes draped on the body and clung to you!” (Polly Mellon in NY Journal of Books) Emilio Pucci Cape, 1964 emilio-pucci_theredlist-cape

Emilio Pucci by Vanessa Friedman, Alessandra Boz and Armando Chitolina, Taschen, is available online at  Selfridges

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