Andrea Montorio knows better than many others the importance of heritage in today’s society. He knew it long ago when, pioneering a trend that is now well established worldwide, he co-founded one of the first heritage agencies in Italy, Promemoria, with the aim of promoting and preserving the identity of Italy’s best-loved brands and cultural institutions. His passion for art, history and archival research recently led him to start a new adventure, which combines and enhances the three elements altogether. Kollectium is a web platform that promotes the concept of heritage art: fine prints taken from the historical archives of Italy’s most prestigious brands, turned into decorative objects of art. Images are given a contemporary twist thanks to the innovative material they are printed on, from dibond to plexiglass. Kollectium’s collection draws on Italian success stories and icons that inspired the world, offering an extraordinary portrait of the twentieth century golden era, still synonymous of inspirational lifestyle.
Andrea’ s Timeless Interview
H: Do you belong more to the past, the present or the future?
A: Definitely to the present, but a present that nourishes and blooms thank to a past which I am happy to discover day by day. In my work the past and the future are often linked and what I try to do is to assure a wonderful future to a past that is often extraordinary in itself
H: What of your country’s heritage represents you the most?
A: The great art , the ability my country has had to define eras,by bringing into the world its own idea and vision of beauty
H: Something of your family’s heritage which you would like to bring forward?
A: I would say two things: creativity which has always been our trait, in other words, the capability not to stop to what is there and visible but to imagine what is not there yet. And then, again, the love for beauty in its countless shades
H: An heritage image?
A: A frame, waiting to contain a work of art
H: A place?
A: A museum during the set-up for a forthcoming exhibition. The chaos,the excitement, and ideas coming to life
H: A word?
A: Creation. There is nothing better than creating something which will be able to become, one day, heritage itself
A:The silent orchestra awaiting for the conductor’s gesture to burst
H: An object belonging to your own heritage?
A: The Valentine typewriter: it combines design, handiness, and timeless shape: these are traits peculiar to a project that is not just meant to last forever but that is able to mark a turning point into the way objects are conceived
H: A time in history you would like to live again?
D: I would like to live again, every day, a different part of the past; I try to do it through Kollectium’s collections and my research work into the archives. Digging into those beautiful things that were here before us is just like living that past again
H: Something from your present meant to become heritage?
A:Technology today has such an important place in our lives compared to the one it had in the past: it has turned into something beautiful and worth saving, experiencing and showing off. Smart phones, tablets , computers ..but I’d like something more “mankind” to become part of our future heritage. So I think about those objects commonly used , which the best designers made not only more practical but also more beautiful and capable to give, through our everyday gestures, new emotions. One among all? The amazing lemon squeezer designed by Phillippe Stark..simplicity hand in hand with perfection.
Photos : Courtesy of Kollectium
To know more: Kollectium