The Heritage Studio

Fudge the Fashionistas , Let them eat cake: The Moschino dripping chocolate bag

“Good Taste Doesn’t Exist” Franco Moschino in Voguepediabenedetta_fenyujen_190912_6391

 

The Story of the Dripping Chocolate Bag:

moschino_dripping_chocolate

Setting: Moschino headquarters, Milan, the early 90’s

Leading Actors: Moschino, the irreverent Italian brand born in 1983, is famous for its extravagant, quirky but highly fashionable designs.  

Plot: Launched in 1996, the leather bag is vanilla based with dripping chocolate atop and comes with a detachable strap and gold tone heart charms. Considered a statement piece for its irreverent mockery of fashion addicts and their gluttony for shopping ,it is today part of the permanent collection at Victoria & Albert Museum in London and of the Simone Handbag museum in Seul, curated by Fashion and Museology professor Judith Clark. The advertising campaign, called “Fudge the fashionistas, let them eat cake!” was set in a baker’s shop.There are a few items still available to buy for vintage lovers and collectors.

 

 

 

 

photos: Fen Yu Jen


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